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LangSmith vs ServiceNow AI Control Tower
LangSmith
Platform for observing, evaluating, and deploying agents
ServiceNow AI Control Tower
What ServiceNow calls a central hub to discover, secure, govern, observe, and measure AI
Short answer
LangChain calls LangSmith a platform for observing, evaluating, and deploying agents; ServiceNow calls AI Control Tower a central hub to discover, secure, govern, observe, and measure AI.Source 1, Source 2 LangSmith’s Plus plan hosts agents in LangChain’s cloud, and Enterprise adds your own infrastructure; ServiceNow’s Foundation, Advanced, and Prime tiers include AI Control Tower.Source 3, Source 4, Source 5, Source 6
Where each one sits
Six layers of running AI agents at a company, and what each product’s own public sources say it covers.
These aren’t the same kind of product
- Where they overlap
- Both list agents in a registry or inventory, monitor agents through traces, and keep audit logs of configuration changes, which LangSmith offers on its Enterprise plan.Source 2, Source 7, Source 8, Source 9, Source 10
- Where they differ
- LangSmith builds agents in Fleet and runs agents on LangSmith Deployment; ServiceNow’s separate AI Agent Studio creates and deploys agents.Source 3, Source 11, Source 12 AI Control Tower’s connectors discover AI on outside platforms.Source 13
- Running both
- ServiceNow’s community documentation says AI Gateway governs MCP connections from any agent platform, not just agents built in ServiceNow’s AI Agent Studio.Source 14
LangSmith
- Agents across organizations: Not publicly documented
ServiceNow AI Control Tower
- Build agents: Not publicly documented
- Host and run agents: Not publicly documented
- Agents across organizations: Not publicly documented
At a glance
What each one is
LangSmith
LangChain describes LangSmith as a framework-agnostic platform for observing, evaluating, and deploying agents.Source 1 LangSmith Deployment runs agents in production, and LangChain says Fleet lets teams, including non-technical ones, create and manage agents without code.Source 1, Source 3, Source 11 Agents hosted elsewhere can send it traces.Source 5
ServiceNow AI Control Tower
ServiceNow describes AI Control Tower as a central hub to discover, secure, govern, observe, and measure AI across an enterprise.Source 2 ServiceNow says it inventories agents, models, and MCP servers from ServiceNow and third parties, tied to your configuration management database (CMDB).Source 2
The differences that matter
Building and running agents
LangSmithFleet builds agents from a description without code, and LangSmith Deployment runs agents built with LangChain, Google ADK, CrewAI, and other frameworks.Source 3, Source 11, Source 19
ServiceNow AI Control TowerServiceNow says AI Control Tower inventories AI from ServiceNow and third parties; ServiceNow’s separate AI Agent Studio builds agents.Source 2, Source 12
LangSmith Cloud deployments need the Plus plan or above.Source 3 ServiceNow supports creating new custom agents only in its Prime tier.Source 6
How far each catalog reaches
LangSmithLangChain says LangSmith Deployment manages agents in a centralized registry with versioning and rollbacks; agents hosted elsewhere can send LangSmith traces.Source 5, Source 7, Source 29
ServiceNow AI Control TowerServiceNow says AI Control Tower auto-discovers agents, models, MCP servers, and datasets into one inventory tied to the CMDB, with connectors for external platforms.Source 2, Source 13
Listing agents not deployed on LangSmith Deployment or built in Fleet is not publicly documented. ServiceNow’s community documentation says only assets marked Managed get governance workflows and monitoring.Source 30
Controls on tools and MCP servers
LangSmithFleet agents can be set to pause for approval before specific actions; on Enterprise, Fleet admins control tool and MCP server access, including by tag.Source 31
ServiceNow AI Control TowerServiceNow’s community documentation says agents using AI Gateway can reach only approved, active MCP servers, with tool-level policies by role, department, or data classification.Source 14, Source 17
Fleet forwards MCP tool calls to remote MCP servers rather than running them.Source 16 ServiceNow’s community documentation says AI Gateway supports only remotely hosted MCP servers.Source 14
For security teams
What a security review asks, answered from each vendor’s public documentation.
Full comparison
18 criteria in five groups. Every cell links to its source, or says no public source answers it.
| LangSmith | ServiceNow AI Control Tower | |
|---|---|---|
| What it is | ||
| What it is and who it’s for | LangChain calls it a framework-agnostic platform for observing, evaluating, and deploying agents.Source 1 LangChain says no-code Fleet is for non-technical teams.Source 1, Source 11 | ServiceNow describes it as a central hub to discover, secure, govern, observe, and measure AI across an enterprise, on the ServiceNow AI Platform.Source 2 |
| Maturity | LangChain announced GA of LangGraph Platform (now Deployment) on 14 May 2025 and Agent Builder (now Fleet) on 13 January 2026.Source 7, Source 24, Source 25, Source 26 | ServiceNow announced general availability on 6 May 2025.Source 27 ServiceNow’s community documentation says AI Gateway became generally available on 10 September 2026.Source 28 |
| Control | ||
| Agent registry and discovery | LangChain says Deployment manages agents in a centralized registry with versioning and rollbacks.Source 7, Source 29 Listing agents hosted elsewhere is not publicly documented. | ServiceNow says it auto-discovers agents, models, MCP servers, and datasets into one inventory tied to the CMDB.Source 2 Connectors you set up reach external platforms.Source 13, Source 20 |
| Identity and access control | Hosted agents use LangSmith API keys by default, or your auth handlers.Source 32 Fleet has per-agent Clone, Run, and Edit permissions.Source 15 RBAC is Enterprise.Source 39 | ServiceNow’s community documentation says AI Gateway verifies agent identity and issues scoped, short-lived OAuth 2.1 tokens for MCP connections through it.Source 17 |
| Ownership, policy, and revocation | Fleet agent cards show the owner, sharing can be revoked at any time, and pausing an agent’s channels pauses it.Source 26, Source 31, Source 40 Fleet spend limits cover agents and users.Source 41 | ServiceNow says AI assets can carry ownership.Source 2 The kill switch covers agents on ServiceNow and four connected platforms.Source 42 |
| Audit log and observability | Enterprise audit logs of admin and configuration actions, kept up to 400 days.Source 9 Each deployment gets a tracing project.Source 8 | Audit logs record Data, Approvals, and model provider setting changes.Source 10 Each containment is audited.Source 35 Traces come via trace connections or SDK instrumentation.Source 43 |
| Connection | ||
| How agents connect | On self-hosted LangSmith with Deployment, agents run behind an ingress you configure.Source 44 Enterprise can reach LangSmith Cloud over AWS PrivateLink.Source 4 | ServiceNow’s community documentation says agents using AI Gateway call a ServiceNow-hosted URL instead of the MCP server, which must be remote.Source 14, Source 18 |
| Agents across organizations | Agent Server agents can talk to other A2A-compatible agents.Source 45 An access model for another organization’s agents is not publicly documented. | Systems like Microsoft Agent 365 can discover publishable agents via an open API.Source 46 Bringing in agents another organization controls: not publicly documented. |
| Protocol support | Agent Server supports A2A over JSON-RPC, with documented gaps, and can expose agents as MCP tools.Source 45, Source 47 Fleet discovers tools from remote MCP servers.Source 16 | Its community docs call AI Gateway its MCP enforcement layer.Source 17 ServiceNow’s separate AI Agent Studio can connect external agents over A2A.Source 48 |
| Frameworks, models, and clouds supported | Deployment runs Google ADK, Strands, CrewAI, and AutoGen agents via a wrapper or the LangGraph Functional API.Source 19 Agents hosted elsewhere can send traces.Source 5 | ServiceNow says it inventories agents, models, and MCP servers from ServiceNow or third parties.Source 2 Outside platforms need connectors you set up.Source 13, Source 20 |
| Operations | ||
| Deployment options and data residency | Cloud on GCP (US, EU, APAC) or AWS (US).Source 4 BYOC on AWS, or self-hosted or hybrid, on Enterprise.Source 5, Source 21, Source 22 | ServiceNow says it runs on the ServiceNow AI Platform.Source 2 Data may go to a central ServiceNow environment in another region or a third-party cloud.Source 23 |
| Compliance attestations | LangChain’s Trust Center lists SOC 2 Type II, ISO 27001:2022, GDPR, and HIPAA, with a 2026 SOC 2 Type II report and ISO 27001 certificate.Source 37 | ServiceNow says the company has undertaken an annual SOC 2 Type 2 attestation since 2013.Source 38 It says the company holds ISO/IEC 42001 certification.Source 38 |
| Support and SLA | Base, Standard, and Premium support plans.Source 49 Reasonable commercial efforts toward 99.5% API uptime for SaaS, measured quarterly.Source 49 | ServiceNow’s company-wide Customer Support Addendum states a 99.8% availability SLA for production instances.Source 50 Its community docs point to Now Support.Source 51 |
| Time and effort to get running | Cloud deployment needs the Plus plan or above and an API key.Source 52 Self-hosting the Deployment control plane needs Kubernetes, self-hosted LangSmith, and Enterprise.Source 3 | Initial setup uses a Guided Setup widget.Source 53 Discovering outside agents needs a connector and credentials you supply.Source 13, Source 20 Features depend on your license.Source 54 |
| Pricing model and public prices | Developer: free, one seat.Source 22 Plus: $39 per seat a month, with one free small serverless deployment.Source 22 Enterprise: contact sales.Source 22 Usage is metered in LSUs, $1 each.Source 22 | Included in every tier; full management of external AI needs a separate license.Source 6 ServiceNow’s community documentation says usage-based costs may apply.Source 14, Source 55 |
| Building | ||
| Agent building tools | Fleet builds agents from a description or a template, without code.Source 11 Code-first agents can be deployed with the LangGraph CLI and app templates.Source 3 | ServiceNow’s separate AI Agent Studio creates, configures, and deploys agents.Source 12 Creating new custom agents is supported only in the Prime tier.Source 6 |
| Model access | LangChain says closed or open models work.Source 1 Fleet’s managed tiers (Fast, Pro, Max) need no provider key of your own; custom models aren’t in that picker.Source 56 | AI model provider settings cover ServiceNow-supported providers, such as Now LLM Service, and providers your organization configures.Source 10 |
| Integrations and ecosystem | Fleet has built-in tools such as Gmail; LangChain says its agents work in Slack, Teams, and Gmail.Source 56, Source 57 Tracing integrates with OpenAI, Anthropic, and more.Source 58 | ServiceNow’s community documentation names discovery connectors for Databricks, Snowflake, and Hugging Face, and says connectors can also be custom-built.Source 30, Source 51 |
Which to choose
Choose LangSmith if
- You want a platform that builds and runs agents: Fleet builds them without code, and LangSmith Deployment runs agents in production.Source 3, Source 11
- You want to trace agents wherever they run, from any OpenTelemetry-compatible app or through integrations such as OpenAI, Anthropic, and CrewAI.Source 5, Source 58, Source 59
- You need LangSmith’s control plane and Agent Servers in your own infrastructure, for full data residency or air-gapped use, on Enterprise.Source 3
- You want Fleet’s per-agent Clone, Run, and Edit permissions, and approval steps before specific agent actions.Source 15, Source 31
Choose ServiceNow AI Control Tower if
- Your ServiceNow tier already includes AI Control Tower, which ServiceNow says ties AI assets to your CMDB.Source 2, Source 6
- You want one inventory of AI agents, models, and MCP servers across platforms, with connectors that discover AI assets outside ServiceNow.Source 2, Source 13
- You want a kill switch that can contain a managed agent and revoke all of its active credentials, with an audit trail.Source 35, Source 36
- You want AI compliance content: ServiceNow’s pack covers the EU AI Act, NIST AI RMF, California SB 53, and Colorado’s AI Act.Source 60
Questions buyers ask
How is each one priced?
LangSmith: one free Developer seat, Plus at $39 per seat a month, Enterprise through sales; usage is metered in LSUs, $1 each.Source 22 ServiceNow says to contact it for pricing; every tier includes AI Control Tower.Source 2, Source 6 ServiceNow’s community documentation says usage-based costs may apply.Source 14, Source 55
Do LangSmith and AI Control Tower support MCP and A2A?
LangSmith’s Agent Server supports A2A, with documented gaps, and can expose agents as MCP tools.Source 45, Source 47 ServiceNow says AI Control Tower inventories MCP servers and, per its community documentation, proxies MCP traffic through AI Gateway; A2A is documented for ServiceNow’s separate AI Agent Studio.Source 2, Source 17, Source 18, Source 48
Can I self-host LangSmith or AI Control Tower?
On the Enterprise plan, LangSmith Deployment can run in your own Kubernetes cluster, including air-gapped, and LangSmith comes as BYOC on AWS.Source 3, Source 5, Source 21 ServiceNow says AI Control Tower runs on the ServiceNow AI Platform; whether self-hosted ServiceNow customers can use it is not publicly documented.Source 2
Can either one connect agents across organizations?
Agents on LangSmith’s Agent Server can talk to other A2A-compatible agents.Source 45 Outside systems like Microsoft Agent 365 can discover AI Control Tower agents marked publishable through an open API.Source 46 For both, bringing in another organization’s agents with access that organization controls is not publicly documented.
How we compare
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Sources
66 public sources, each with the date we checked it. Every one opens in a new tab.
Source 1: LangSmith: The Agent Engineering Platform Back:abcdef
Source 2: AI Control Tower - ServiceNow (product page) Back:abcdefghijklmnopqrst
Source 6: ServiceNow product tiers (ServiceNow product documentation, Australia release) Back:abcdefgh
Source 9: Audit logs Back:abc
Source 10: AI model providers (ServiceNow product documentation, Australia release) Back:abcd
Source 11: No-code agents with LangSmith Fleet Back:abcdefgh
Source 12: AI Agent Studio (ServiceNow product documentation, Australia release) Back:abcd
Source 13: Discovering AI assets through connectors (ServiceNow product documentation, Australia release) Back:abcdefg
Source 14: AI Gateway FAQ (ServiceNow Community, AI Control Tower articles) Back:abcdef
Source 17: What's new in AI Gateway v3.4 - September 2026 release (ServiceNow Community, AI Control Tower articles) Back:abcdef
Source 18: AI Gateway Implementation Guide (ServiceNow Community, AI Control Tower articles) Back:abc
Source 20: Configuring connectors (ServiceNow product documentation, Australia release) Back:abcde
Source 23: AI Control Tower (ServiceNow product documentation, Australia release) Back:ab
Source 24: LangGraph Platform is now Generally Available: Deploy & manage long-running, stateful Agents Back:ab
Source 27: ServiceNow Launches AI Control Tower, a Centralized Command Center to Govern, Manage, Secure, and Realize Value From Any AI Agent, Model, and Workflow (ServiceNow news release, investor relations PDF) Back:ab
Source 28: What's new in AI Control Tower for August & September 2026 (ServiceNow Community, AI Control Tower articles) Back:ab
Source 29: Assistants Back:ab
Source 30: AI Control Tower: What's new in the June 2026 release (ServiceNow Community, AI Control Tower articles) Back:ab
Source 35: AI agent containment using kill switch protocol manually (ServiceNow product documentation, Australia release) Back:abcd
Source 36: Configure AI agent containment using kill switch protocol manually (ServiceNow product documentation, Australia release) Back:ab
Source 42: Control enforcement points (ServiceNow product documentation, Australia release) Back to text
Source 43: Configuring trace connections (ServiceNow product documentation, Australia release) Back:ab
Source 44: Enable additional LangSmith features Back to text
Source 46: External Registries (ServiceNow product documentation, Australia release) Back:ab
Source 48: Integrating external AI agents (ServiceNow product documentation, Australia release) Back:ab
Source 50: Customer Support Addendum (ServiceNow legal schedules, Version 12MAR2025) Back to text
Source 51: AI Control Tower Welcome Guide (ServiceNow Community, AI Control Tower articles) Back:ab
Source 53: AI Control Tower release notes (ServiceNow product documentation, Australia release) Back to text
Source 54: Activating AI Control Tower (ServiceNow product documentation, Australia release) Back to text
Source 55: AI Control Tower Observability & Monitoring FAQ (ServiceNow Community, AI Control Tower articles) Back:ab
Source 56: Essentials Back:ab
Source 60: AI Risk and Compliance Content Pack (ServiceNow product documentation, Australia release, Governance, Risk, and Compliance) Back to text
Source 61: Activate evaluation scoring for external AI systems (ServiceNow product documentation, Australia release) Back to text